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Adidas Brand Center
Adidas Brand Center
Adidas Brand Center
the brief
adidas brand centre at takashimaya, district 1 was relaunched with “reblend saigon,” a new concept developed in collaboration with visual artist tung monkey. inspired by saigon’s street culture, graffiti, neon lights, and local materials, the project aimed to create a bold and immersive retail experience.
adidas brand centre at takashimaya, district 1 was relaunched with “reblend saigon,” a new concept developed in collaboration with visual artist tung monkey. inspired by saigon’s street culture, graffiti, neon lights, and local materials, the project aimed to create a bold and immersive retail experience.
the decisions
i worked closely with the creative director, art director, producers, and design team to translate the concept into physical and visual elements. i designed the original cashier area and contributed to proposal development, combining adidas’ “reblend” and “home of sport” identities with local cultural references.
i worked closely with the creative director, art director, producers, and design team to translate the concept into physical and visual elements. i designed the original cashier area and contributed to proposal development, combining adidas’ “reblend” and “home of sport” identities with local cultural references.
the outcome
the final space delivered a vibrant retail experience that blended adidas’ global identity with the energy and visual culture of saigon, creating a distinctive environment that felt both local and unmistakably adidas.
the final space delivered a vibrant retail experience that blended adidas’ global identity with the energy and visual culture of saigon, creating a distinctive environment that felt both local and unmistakably adidas.
